– mobile app development: whereby to start – Mobile App Development Companies and Solutions

In our deliver the results we undergo each of the phases from the living cycle of making a mobile app and that i want to share our expertise within this area. Underneath certainly is the tale about bases of mobile phone development: the selection of the system previous to generation, inserting in store and therefore the subsequent checking. So, let us commence our tale from Mobitech.

Trends. What exactly are mobile cell phone entrepreneurs?

  • More than 50 percent (53%) use downloaded apps.
  • Approximately similar sum (52%) by means of mobile telephone look at the web-sites.
  • Over a 3rd of folks (38%) use social networking sites from a mobile cell phone.
  • A tiny considerably less individuals, engage in video games (34%).
  • Approximately three-quarters of men and women connect by means of mobile cell phone (furthermore phone calls): it could be SMS, a social networking app, instantaneous messengers etc.

Statistics. What would you obtain?

If we glance in the figures of income of smartphones by functioning devices, we’re going to begin to see the pursuing:

  • 62% of smartphones marketed is definitely an Android machine.
  • In the 2nd spot Symbian – 15% from the markets.

The remaining share is split bada, iOS and Home windows Telephone (when you consider this chart only in Moscow, the distribution will most likely change to expanding the share of Apple programs).

If you appear with the exact program globally, we are going to see that right here Android from the forefront with ? in the advertise. The best way from the problem Mobitech Studio.

For the 2nd quarter of 2012, the planet has offered 104 million Android telephones – since the populace of the rather vast state. But we as mobile builders have an interest in not just smartphone, and also ideas on how to operate with him. A major proportion of householders of units on Android employs them as common telephones: SMS, phone calls and all. They don’t activate the unit in Google Enjoy, not downloading apps.

Mobitech Solutions for mobile application

What would you use? Not all persons bought the cellphone in 2012, therefore the genuine distribution of forces amongst mobile working programs demonstrates our inside stats. This statistic comprises of Russia also, the CIS international locations: Ukraine, Belarus, Kazakhstan, Uzbekistan.

  • 73.five % may be a Java cell phone.
  • Android is in next destination with eleven.6%.
  • The legacy of Nokia, Symbian, a great deal driving Android mobile phone with 11%.
  • Apple items have got a three.5% of Runet customers.
  • The most attentive will see for the chart of Microsoft with Home windows Cellphone ( under 1%).

: Awesome solutions for iOS and Android from Mobitech

Installation of applications. In case you decide upon a system underneath which the application will probably be intended, it is really extremely important to know the stats on currently present applications. Graphics investigate supplier App Annie within the September 2012 present you ways to improve two competing Apple and Google. There is certainly foolish to match Mobitechstudio.

Mobile app development small business . The optimal, top quality solutions for iOS & Android, etc.

By number of downloads around the first location Google Engage in: a whole lot more units, a bit more downloads, a bit more traffic and a growth of 66% compared with January 2012. The growth of iOS were two times fewer, about 30%. But the main chart – what kind of revenue end users bring. And in this article your situation is radically different. It is always easier to make on iOS, but the money is there and in Google Engage in, in case you know why you should pick them up.

Types of mobile apps. In practice, we can divide mobile apps into a few types.

Mobile sites, web applications. This will be the most common type of applications for mobile units. Modern smartphones are able to display typical website. They can do anything that we are accustomed to seeing in desktop applications – support for HTML5 is doing its job. that web applications are ideal for start-UPS: they allow you to obtain a great result for modest money and for a short time. Another advantage of the mobile website compared with other mobile apps is cross-platform. However, there are negative, though weighty, is really difficult to make.

Development of all types of applications from Studio Mobitech

Hybrid apps. With this approach you get access to all of the advantages of functioning system APIs: the app is cluttered with push notifications and other pleasant buns, also, now your product are often placed in stores. The main content still really is a platform-independent page layout, hosted in the server. This allows you to make cosmetic changes on the product without releasing a new version: it is actually enough to upload changes to the server. Hybrid application could be a most suitable solution for those who are starting a business or wants to test their idea, reveal it to your investor friends.

A native app. These kind of applications are by far the most resource intensive, but it allows the maximum use belonging to the opportunities offered by each specific functioning system. As a result, native apps win given that the functionality and speed of other types of mobile applications. It is always to this approach now come to those companies who did combined application. For example, Facebook started with the combo app: native controls (switches, tabs and so forth) also, the web page as content.Несмотря that this may be a good solution, the problems with performance lead to the fact that the builders are moving away from combination with the web.

Statistics. The studies in the downloads on our apps.

First, we have an app that is constantly developing: among the the recent changes it can be worth noting facetime audio. The main difference between the apps is who their audience is. The first is really an international product. The program is downloaded not simply in CIS, they are actively used by residents of Europe and Latin America. The 2nd application originally was made in Russia and for customers of CIS.

Great mobile iOS and Android app development on

It is interesting to check the figures of downloads through the stores. A good sized part belonging to the 62% of foreign audience goes to Google Enjoy. About 1/5 is while in the AppStore, 14% in Ovi Store. And presently the remaining 5% share for Home windows Cellphone (4%) and Samsung Bada (1%). With the Agent issue is radically different: the share of Google Perform and Ovi are about the exact same. Well, 10% from the AppStore demonstrate love for “Apple” services inside our state.

The process of making a mobile prilozheniy so, let us get to the best delicious: the process of developing a mobile application.

A User Tale. First of all, you need to determine what and for whom we write. The answers to these questions are documented in a User Tale. Inside the picture you can begin to see the legitimate ticket inside our tracker. He describes how an present ICQ user can log in to the app, and what challenges it might meet. At this stage it’s always necessary to do the job out all possible scenarios to avoid unpleasant surprises at later phases of development.

It is vital to understand that each item on your to-do sheet is hiding a huge iceberg of functionality. Try to fragment and specify tasks. Major wishlist most helpful split into several phases (releases in stor). However is definitely a topic for another discussion, back to the levels of application generation.

Design and design. After writing in the User Tale is to begin designing and design development.

At this stage, we use prototypes that we hang relating to the Board and therefore the arrows exhibit how the navigation will occur.

The design necessarily used guideline.

The guideline around the General sense is mostly a document which is issued by the small business, and that designers and builders understand the principle of building the application communicates with the user. Relatively speaking, on iOS the buttons need to do the round, and for Home windows Cell phone – square. However, we use interior guidelines for builders. Thus the result on the designer’s do the trick often consists of models, guidelines and slicing graphics.

marketplace Sharks and Mobitechstudio, fierce competition

Layouts most efficient served “linked urls”, for example, using the Prototype to understand the logic transitions. The guidelines contain information about the padding, sizes, visual effects, mechanics, animations, etc. you can skip This step if your project is one designer and one developer sitting next to each other. The 3rd part in the result – cutting charts – must contain a minimum of needed graphic resources (care about the weight with the app), have versions for different screen resolutions. Most often we draw for retina and xhdpi screens. Next will be the preparation for Neretina mdpi and automated tools (if appropriate their use). Often the hands have to cook hdpi resources.

Transfer in development. Discussion and necessary corrections from the description.

After receiving the models, guideline and slicing begins the show results within the developer. We share inside development of everything that came up, and expect an early result. This does not mean that the do the trick around the architecture also, the user interface is finished. Sometimes the builders develop interesting ideas that will make adjustments to the original plan. When development is complete, comes the testing stage.

Testing. There are a number of ways to test the application.

In mobile development tester is considered the person around whom some telephones. We have got a huge wardrobe, which are as old telephones, and also the latest novelties. Inside we try to test in test cases. Should you implement a new feature, in her description belonging to the prepared test plan.

There are providers to help in testing. We use HockeyApp – an application that allows you to distribute our product to beta testers. We write in social networking sites: “Guys, we use a new cool app. Who wants to try?” I wish to receive a build, use the app, and it collects figures, makes a crash report and sends it to us.

There are also providers that allow you to test your app on different functioning programs – for example, all Android firmware version or 2.three. You give the application, solutions screenshot the entire path that you set, sends pictures to you during the mail, and you check if everything is in order.

checking Providers and tracking of application studies.

Monitoring. So, you have developed, tested application, filled it in stor. To track figures of downloads you can use the service Distimo. It shows figures on consumers who come to the store to download applications, and aggregates the comments.

It is critical to understand that visitors are greater likely to leave negative comments. If a person is doing well, he usually just utilizes the application, not commenting. Inside of the stable operation of our applications we get 40-50 comments daily. For the day of error the number of records can reach up to 400 on a single system. So keep in mind that comments are not a full evaluation of your perform, rather another bug tracker.

To change the specific situation might possibly be particularly a common “hack” – window Rate Us. Offer to leave a positive review during the store, and in case of problems, email developer. The effect is strong enough, the main thing is to consider the algorithm of showing the dialogue to the user.

In addition to the review Distimo shows the number of downloads, earned money, and exactly where are downloading your apps.

Another interesting checking service Flurry. It helps to collect the client studies. Flurry provides a report about what the user does in your application: how many times he pressed the button, how many times have returned to the app and considerably more General settings – audience, geography, gender, age, etc.

In some mobile products and services we also use counting client figures using Google Analytics. Difference when compared with the Flurry has almost no. Disadvantages in speed and processing from the logs is, in both cases, however, any time you are used to working with Google release a user interface can use this tool.

Despite the giant number of third-party expert services, we have our own figures. No matter how good was not external sources, they need to be checked. We are able to evaluate the data, but it really is necessary to build infrastructure for report generation, weekly reporting by using email and other things that simplify everyday living. Therefore it is usually easier for us to use expert services such as Flurry and Distimo, and then the interior logs to contact any time you have any questions. Our practical experience shows that this approach is justified: periodically our data and expert services are slightly different. Once you are inclined to check the stats, use different sources.

Specific. You need to remember?

On each new system the user expects to begin to see the rich application. He argues as follows: “I sat on bad Java cellphone, thus could use ICQ. I bought a new cellphone, go to Marketplace, and there’s no ICQ? Are you doing something?” The user does not choose into account the fact that you have to do the app from scratch. The new system is really a new unit, new documentation, new resources.

The alot more popular the system, the even more you have competitors. For the moment there are two Stora, which is perfectly clear: AppStore and Google Enjoy. If you ever have an idea of an application that is easily monetized or just get a lot of downloads, type keywords into the search and chances are you’ll find that this app exists. The way more popular the system, the further competition. In such cases its necessary to carefully study the analogues to begin to see the data, trying to understand what the parameters within the present solutions could be bettered.

It is essential to understand how consumers choose the apps. Human beings are not going to fork over money for a specific app, it just looks a list. For example, the query “free music”. Icon in addition to the first two lines in the description is what a person sees and evaluates while in the first location. If the icon is decent, it happens to be possible to decide to buy, so a bad icon reduces the number of downloads.

to get to the top within the app store is very pretty important

It is very crucial to get to the top of your app store. To get to the top, stores very well, to gain a foothold there – the key to success. Why is it necessary? When the user wants to download something, it comes into the chart and see which application is now in first site from the number of downloads. It is always very very important to get there because it’s kind of the vicious circle. The app hits the charts, it is always seen by consumers, they download it, it re-enters inside the first destination, and therefore the next iteration continues. Therefore by all means get horse racing and rating: ask mothers, grandmothers, neighbors put the app five. It is really worth saying that the industry is full of solutions for your guaranteed program output inside top. However, organic end users, this brings just a little, that does not prevent to continue the experiments.

Remember that the publication time may be up to several weeks. Suppose you have developed and tested the app, called all bloggers or the media and said: “I Have a very new application, come to the press conference”. You send it in to the AppStore and have to wait up to seven business days. Within this case, Google Enjoy – Paradise for live updates, wherever publishing takes several hours.

The fragmentation belonging to the functioning system. At any time you are developing Android applications, consider the fragmentation plus the existence of the whole zoo of products. This affects the time development at all levels: planning, design, development and especially testing.

Around the store it happens to be impossible to converse with customers

In the store it truly is impossible to converse with customers. For example, the user says that he don’t go to ICQ messages. He is unhappy and is expressed in a very colorful, but not very informative. We have no way to contact him and learn way more about the issue. All we can do is to get into the monitor and see do we have a very message. Maybe him blocked anti-spam.

Now some with the tale get a admin panel just where you can ask questions to the user, to find out his contact information to see what nations around the world are downloading your app, but your situation is not too improved. Mobitech Studio. It is usually worth noting that Google Enjoy continues to add this option to some builders, like our organization it happens to be available.

The time to test it. There are several ways to test the application. You can have testers on test cases, test-plans, which they must pass. In addition, there may be a service for testing – you pay for that found bugs. You put up the application its tested 20 thousand visitors. Within this approach, of course, there are pros and cons.

Shots with the mobile industry solves everything. Good mobile builders are difficult to find even substantial companies, such as Mail.Ru Group, Yandex or Google. That is why we are working with the trainees – because sometimes it’s easier to get an intelligent student and to teach him.